FIGHTING BIASES
All the stake holders are gathered. Everyone is disussing the latest design concpets. Business needs, personal experiences, this one looks better than that one. It’s important to have a way to cut through the noise. Before getting to this point it’s important to hve a solid understanding of the customer.
Customer Baseline
We meet your customers where they are at. By immersing ourselves with them we gain a better understanding of their world, circumstances and beliefs.
If we are solivng specific problems or redesigning an existing product now is the time we can observe them performing task that demonstrate how they interact with exisiting products. Observation is key as asking someone to describe how they do a task often results in an inaccuratte acount.
HAVING OPTIONS
When designing we are experts at filling in the gaps and anwsering questions based on what we learned about the customer. Through out this proccess we develope many different ideas that solve the customers problems. Our intimant knowledge of the customer allows us to pick and choose the best designs. At varrying stages it’s important to get feedback on designs from the users themselves.
Intepreting Feedback
How do you know what’s important. Do you need to bend to every piece of feedback? Here at mmin we can help you decipher the fedback from your customers and pave a clear road ahead.
